What is a word worth?

Everyone knows that a picture is worth a thousand words. But how much is a word worth? Some, like mellifluous, might be $10 words. Others, such as sweet, might not seem like much until they’re used in conjunction with other words: “That which we call a rose, by any other name would smell as sweet....”

In truth, the right words can be priceless. The right words can seal a deal, sell the farm, buy some time, stem the pain, or make us fall in love. They persuade, encourage, and motivate us. Most of all, they remind us what it means to be human, to think, believe, feel and act based on a unique form of communication that we too often take for granted.

But how do we find the right words? They don’t always flow from our fingertips or fall from our lips. Sometimes we need help with the words that will promote our products, sell our services, connect with customers, or express our thoughts.

If you find yourself in this predicament, let an experienced professional help you find the right words. After all, a word is just a means -- and only worth the end result.

Kind Words...

"Debra is the most disciplined, efficient and talented writer
I have worked with in my 20-year career."

-- Neil DeCarlo, Author & President, DeCarlo Communications

"Deb is a fast, smart writer who can take just about any concept or content--technical or complex, robust or vaccuous--and boil it down to the critical information."
-- Wendy St. Clair, Sr. Dir. Marketing & Communications, Verio

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